Clinique Product Launches

MOISTURE SURGE ACTIVE GLOW SERUM - LAUNCH EMAIL

MOISTURE SURGE ACTIVE GLOW SERUM - LAUNCH SITE ASSET

MOISTURE SURGE ACTIVE GLOW SERUM - LAUNCH SOCIAL STATIC

MOISTURE SURGE ACTIVE GLOW SERUM - LAUNCH EMAIL

EVEN BETTER VITAMIN MAKEUP - LAUNCH SITE ASSET

EVEN BETTER VITAMIN MAKEUP - LAUNCH EMAIL

HONEY BUNDLES - LAUNCH SITE ASSET

HONEY BUNDLES - LAUNCH EMAIL

BLACK HONEY DIAMOND - SEASONAL LAUNCH SITE ASSET

BLACK HONEY DIAMOND SEASONAL LAUNCH SOCIAL STATIC

Clinique Promotions

SPRING GWP SITE ASSET

SPRING GWP EMAIL

SPRING GWP EMAIL SHOPPABLE PRODUCT DESCRIPTIONS

3 STEP SKINCARE SET SITE ASSET

3 Step SKINCARE SET EMAIL

3 STEP SKINCARE SET SOCIAL STATIC

MOTHER’S DAY GIFT SETS EMAIL

MULTIPLE OFFER ASSETS IN SITU

MOTHER’S DAY GIFT SETS SOCIAL STATIC

MERRY TRIO GWP SITE ASSET

GLOW ON THE GO HOLIDAY SET SITE ASSET

GLOW ON THE GO HOLIDAY SET SITE ASSET

GLOW ON THE GO HOLIDAY SET SOCIAL STATIC

GLOW ON THE GO HOLIDAY SET EMAIL

Clinique Trend Emails

SPRING TREND EMAIL

SUMMER TREND EMAIL

FALL TREND EMAIL

Clinique Discount Offers

BACK TO SCHOOL DISCOUNT SITE ASSET

BACK TO SCHOOL DISCOUNT EMAIL

BACK TO SCHOOL DISCOUNT SOCIAL STATIC

BACK TO SCHOOL DISCOUNT SOCIAL CAROUSEL

SHEER ID OFFER SITE ASSET

MASCARA & LINER DISCOUNT SITE ASSET

MASCARA & LINER DISCOUNT EMAIL

MASCARA & LINER DISCOUNT SOCIAL STATIC

FRAGRANCE DISCOUNT SITE ASSET

FRAGRANCE DISCOUNT EMAIL

FRAGRANCE DISCOUNT SOCIAL STATIC

JUMBOS DISCOUNT EMAIL

JUMBOS DISCOUNT SOCIAL STATIC

BUNDLE DISCOUNT EMAIL

BUNDLE DISCOUNT SOCIAL STATIC

Clinique Paid Social Static

NUDE HONEY LAUNCH SOCIAL STATIC

MASCARA DISCOUNT SOCIAL STATIC

MOISTURE SURGE OFFER SOCIAL STATIC

GIFT SET SOCIAL STATIC

NEW CUSTOMER SOCIAL CAROUSEL

SITEWIDE DISCOUNT SOCIAL STATIC

CATEGORY DISCOUNT SOCIAL STATIC

EVEN BETTER VITAMIN MAKEUP LAUNCH SOCIAL STATIC

DRAMATICALLY DIFFERENT SPF LAUNCH SOCIAL CAROUSEL

DRAMATICALLY DIFFERENT SPF LAUNCH SOCIAL STATIC

AVEDA Promotions

Site assets and promotional emails.

SUMMER GWP SITE ASSET

SUMMER GWP EMAIL

AVEDA In-Store Signage

AVEDA Influencer Mailer

Promotional and product copy for influencer mailer box and inserts in support of the Invati Ultra Advanced line launch.

OVERVIEW

PRODUCT COPY INSERT DETAIL

INFLUENCER INSERT DETAIL

Bumble and Bumble Influencer Mailer

BUMBLE AND BUMBLE MAILER INSERT FRONT – INFLUENCER GREETING

BUMBLE AND BUMBLE MAILER INSERT BACK – BEST SELLER PRODUCT DESCRIPTIONS

Lab Series For Men

SITE REBRAND

Refreshed all site content, from launch page taglines and product descriptions to education content, including a new men's skincare editorial blog series. The resulting site better communicated the Lab Series commitment to effective skincare created specifically for men.

LAB SERIES CLEANSER LAUNCH PAGE

LAB SERIES MOISTURIZER LAUNCH PAGE

lab series/online product promotion

LAB SERIES SITE ASSET – SHAVE CATEGORY

LAB SERIES HAIR & BODY CARE LAUNCH PAGE

LAB SERIES EDUCATION BLOG - EDITORIAL CONTENT

LAB SERIES EDUCATION EDITORIAL SITE CONTENT

LAB SERIES EDITORIAL SITE CONTENT – PRODUCT TIPS

lab series/online product tips

LAB SERIES EDITORIAL SITE CONTENT – PRODUCT TIPS

lab series/online product tips

LAB SERIES EDITORIAL SITE CONTENT – PRODUCT TIPS

Origins SEO Optimized Education FAQs

YOUTHTOPIA COLLECTION – OPTIMIZED EDUCATION FAQs

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YOUTHTOPIA APPLE PEEL – OPTIMIZED EDUCATION FAQs

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GINZENG COLLECTION – OPTIMIZED EDUCATION FAQs

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GINZENG SPF 30 DAILY MOISTURIZER – OPTIMIZED EDUCATION FAQs

CLEAR IMPROVEMENT COLLECTION – OPTIMIZED EDUCATION FAQs

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BATH & BODY CARE – OPTIMIZED EDUCATION FAQs

MEGA-MUSHROOM SOOTHING CREAM – OPTIMIZED EDUCATION FAQs

CHECKS AND BALANCES FACE SCRUB – OPTIMIZED EDUCATION FAQs

Jo Malone Sephora SEO Case Study

The Jo Malone London colognes on Sephora originally used brand pickup copy that was too abstract to be effective. I optimized every cologne description for clarity, SEO and analytic insights while carefully editing each one to maintain the elevated and poetic tone required for its specific fragrance profile.