MOISTURE SURGE GLOW SERUM LAUNCH EMAIL
MOISTURE SURGE GLOW SERUM LAUNCH SITE ASSET
MOISTURE SURGE GLOW SERUM LAUNCH SOCIAL STATIC
MOISTURE SURGE GLOW SERUM LAUNCH EMAIL
MOISTURE SURGE GLOW SERUM LAUNCH EMAIL
EVEN BETTER VITAMIN MAKEUP LAUNCH SITE ASSET
EVEN BETTER VITAMIN MAKEUP LAUNCH SITE ASSET
EVEN BETTER VITAMIN MAKEUP LAUNCH EMAIL
HONEY BUNDLES LAUNCH SITE ASSET
HONEY BUNDLES LAUNCH EMAIL
HONEY BUNDLES LAUNCH EMAIL
BLACK HONEY DIAMOND SEASONAL LAUNCH SITE ASSET
BLACK HONEY DIAMOND SEASONAL LAUNCH SOCIAL STATIC
BLACK HONEY DIAMOND SEASONAL LAUNCH SOCIAL STATIC
SPRING GWP SITE ASSET
SPRING GWP SITE ASSET
SPRING GWP EMAIL
SPRING GWP EMAIL
SPRING GWP EMAIL SHOPPABLE PRODUCT DESCRIPTIONS
3 STEP SKINCARE SET SITE ASSET
3 Step SKINCARE SET EMAIL
3 STEP SKINCARE SET SOCIAL STATIC
MOTHER’S DAY GIFT SETS EMAIL
MULTIPLE OFFER ASSETS IN SITU
MOTHER’S DAY GIFT SETS SOCIAL STATIC
MERRY TRIO GWP SITE ASSET
MERRY TRIO GWP SITE ASSET
GLOW ON THE GO HOLIDAY SET SITE ASSET
GLOW ON THE GO HOLIDAY SET SITE ASSET
GLOW ON THE GO HOLIDAY SET SOCIAL STATIC
GLOW ON THE GO HOLIDAY SET EMAIL
SUMMER TREND EMAIL
FALL TREND EMAIL
BACK TO SCHOOL DISCOUNT SITE ASSET
BACK TO SCHOOL DISCOUNT SITE ASSET
BACK TO SCHOOL DISCOUNT SITE ASSET
BACK TO SCHOOL DISCOUNT EMAIL
BACK TO SCHOOL DISCOUNT SOCIAL STATIC
BACK TO SCHOOL DISCOUNT SOCIAL CAROUSEL
SHEER ID OFFER SITE ASSET
MASCARA & LINER DISCOUNT SITE ASSET
MASCARA & LINER DISCOUNT EMAIL
MASCARA & LINER DISCOUNT EMAIL
MASCARA & LINER DISCOUNT SOCIAL STATIC
FRAGRANCE DISCOUNT SITE ASSET
FRAGRANCE DISCOUNT EMAIL
FRAGRANCE DISCOUNT EMAIL
FRAGRANCE DISCOUNT SOCIAL STATIC
JUMBOS DISCOUNT EMAIL
JUMBOS DISCOUNT EMAIL
JUMBOS DISCOUNT SOCIAL STATIC
BUNDLE DISCOUNT EMAIL
BUNDLE DISCOUNT EMAIL
BUNDLE DISCOUNT SOCIAL STATIC
NUDE HONEY LAUNCH SOCIAL STATIC
MASCARA DISCOUNT SOCIAL STATIC
MOISTURE SURGE OFFER SOCIAL STATIC
GIFT SET SOCIAL STATIC
NEW CUSTOMER SOCIAL CAROUSEL
NEW CUSTOMER SOCIAL CAROUSEL
SITEWIDE DISCOUNT SOCIAL STATIC
CATEGORY DISCOUNT SOCIAL STATIC
EVEN BETTER VITAMIN MAKEUP LAUNCH SOCIAL STATIC
EVEN BETTER VITAMIN MAKEUP LAUNCH SOCIAL STATIC
DRAMATICALLY DIFFERENT SPF LAUNCH SOCIAL CAROUSEL
DRAMATICALLY DIFFERENT SPF LAUNCH SOCIAL STATIC
SUMMER GWP SITE ASSET
SUMMER GWP EMAIL
SUMMER GWP EMAIL
Promotional and product copy for influencer mailer box and inserts in support of the Invati Ultra Advanced line launch.
OVERVIEW
PRODUCT COPY INSERT DETAIL
INFLUENCER INSERT DETAIL
BUMBLE AND BUMBLE MAILER INSERT FRONT – INFLUENCER GREETING
BUMBLE AND BUMBLE MAILER INSERT BACK – BEST SELLER PRODUCT DESCRIPTIONS
YOUTHTOPIA COLLECTION – OPTIMIZED EDUCATION FAQs
YOUTHTOPIA APPLE PEEL – OPTIMIZED EDUCATION FAQs
GINZENG COLLECTION – OPTIMIZED EDUCATION FAQs
GINZENG SPF 30 DAILY MOISTURIZER – OPTIMIZED EDUCATION FAQs
CLEAR IMPROVEMENT COLLECTION – OPTIMIZED EDUCATION FAQs
BATH & BODY CARE – OPTIMIZED EDUCATION FAQs
MEGA-MUSHROOM SOOTHING CREAM – OPTIMIZED EDUCATION FAQs
CHECKS AND BALANCES FACE SCRUB – OPTIMIZED EDUCATION FAQs
The Jo Malone London colognes on Sephora originally used brand pickup copy that was too abstract to be effective. I optimized every cologne description for clarity, SEO and analytic insights while carefully editing each one to maintain the elevated and poetic tone required for its specific fragrance profile.
JO MALONE WOOD SAGE & SEA SALT – CURRENT LIVE SEPHORA PRODUCT DESCRIPTION PAGE
HOW WE GOT THERE – WOOD SAGE & SEA SALT OPTIMIZATION PROCESS
JO MALONE ENGLISH PEAR & SWEET PEA – CURRENT LIVE SEPHORA PRODUCT DESCRIPTION PAGE
HOW WE GOT THERE – ENGLISH PEAR & SWEET PEA OPTIMIZATION PROCESS
JO MALONE PEONY & BLUSH SUEDE – CURRENT LIVE SEPHORA PRODUCT DESCRIPTION PAGE
HOW WE GOT THERE – PEONY & BLUSH SUEDE OPTIMIZATION PROCESS
JO MALONE ENGLISH PEAR & FREESIA – CURRENT LIVE SEPHORA PRODUCT DESCRIPTION PAGE
HOW WE GOT THERE – ENGLISH PEAR & FREESIA OPTIMIZATION PROCESS
JO MALONE NECTARINE BLOSSOM & HONEY – CURRENT LIVE SEPHORA PRODUCT DESCRIPTION PAGE
HOW WE GOT THERE – NECTARINE BLOSSOM & HONEY OPTIMIZATION PROCESS
