spark modern fires/branding & product naming

SPARK Modern Fires had a great, category-defining product, but needed the branding to match. SPARK's sleek, minimalist fireplaces required a voice and positioning that would set the bar high and set them squarely in the luxury market. I created a comprehensive band identity, including a complete website redesign, national advertising, product naming, branded content editorials and full-line product support collateral.

spark/national print ad

spark/website product launch page

spark/full-line product brochure