lab series skincare for men/website rebranding

This global leader in men's skincare needed a website refresh to communicate the brand's commitment to effective skin treatment created specifically for men. I created promotional taglines, product launch pages, product descriptions, a brand identity page and and education pages as well as a series of monthly branded editorials on the different aspects of men's skincare.

A leading agency has since redesigned this site—and guess whose copy is still there, completely untouched? They know quality work when they see it.