estée lauder company ventures—flirt!/branding

I collaborated with Estée Lauder Company Ventures to research and develop branding and for an innovative new beauty concept. ELCV needed a brand identity and voice for Flirt!, a digital beauty brand specifically targeted to millennial online shoppers. I created brand taglines, an identity page and promotional copy to position Flirt! as a fresh, fun, next-generation beauty option.

flirt!/launch page

flirt!/promotional tagline

flirt!/brand identity page