bloomingdale's/online product promotions
I'm currently a team member within a pilot project designed to improve digital content production across all Bloomingdale's ecommerce platforms. I create Bloomingdales.com product descriptions for for shoes, sunglasses, home and kids. Our team is developing the first steps of future process and workflow for all bloomingdale's digital creative departments.
As part of this pilot program I've implemented improved workflow between copywriters and brand managers, created new process and standards for daily copy deliverables and am currently developing content strategy for consistent product naming and product description conventions.
